Fusion Logo

The design process for the Fusion Collection logo, crafted for a hairstyling product line, would have revolved around the concept of blending and harmony, key ideas suggested by the name “Fusion”. The circular logomark, composed of multiple lines creating a dynamic, swirling pattern, suggests strands of hair being styled and also conveys the idea of different elements coming together to create something new and beautiful—much like various hairstyling techniques and products combine to create a unique look. The choice of a sophisticated script typeface for the word “fusion” adds a sense of elegance and style, whereas the word “collection” in a simple, clean font provides balance and readability. The deep, rich background color sets a tone of luxury and high fashion, implying that the collection is upscale and contemporary. Overall, the logo communicates a sense of artistic flair and the transformative power of the hairstyling collection it represents.

  • Design

    Identity, Art Direction

  • Tools Used

    Adobe Illustrator

Let's work together

Got a project?