HPE Billboards

For the HPE billboard designs, I aimed for a strong visual impact to capture the attention of commuters. The first focuses on data’s potential with a cityscape symbolizing industry and progress, using dark hues to make the vibrant text pop. The second billboard, introducing HPE GreenLake, contrasts with a serene, nature-inspired backdrop, reflecting the ease and fluidity of their cloud services. Both designs feature bold, clean text for readability at a distance, with branding consistently positioned for immediate recognition. These visuals marry the messages of innovation and forward-thinking with HPE’s identity.