Icon Arts Logo

The Icon Arts logo, tailored for an art festival in Romania that showcases the cultural heritage of Transylvania, likely involved a design process that sought to blend traditional elements with contemporary design. The logo incorporates a simplified representation of a fortified church within the letter “O,” which is a nod to the festival’s locations such as Richiș, Biertan, and Sighișoara, known for their iconic fortified churches. The use of negative space to create this symbol within the text hints at looking deeper into the arts, much like exploring the rich history of these Transylvanian sites. The font choice is modern and clean, ensuring the festival feels current and accessible while still rooted in historical significance. This logo elegantly balances the celebration of historical art forms with the vibrant atmosphere of a contemporary festival.

  • Design

    Identity, Art Direction

  • Tools Used

    Adobe Illustrator

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