The Story Tailors Logo

The design process for The Story Tailors logo, created for a PR agency, would have aimed to blend the art of storytelling with the precision of tailoring. The choice of a pencil merged with a measuring tape in the logomark cleverly combines the concepts of writing (stories) and tailoring (customization), effectively representing the agency’s ability to craft tailored narratives. The font selection adds a touch of creativity, with “THE STORY” in a classic serif font to represent tradition and reliability in storytelling, and “TAILORS” in a contrasting, rugged, typewriter-like font, emphasizing the bespoke, hands-on approach of tailoring content for clients. The use of black and beige tones gives the logo a classic, professional look suitable for a PR firm, while the measuring tape swirling into the pencil illustrates the creative process of turning it into a polished final product. This logo would communicate the agency’s specialty in creating customized communication strategies and content.

  • Design

    Identity, Art Direction

  • Tools Used

    Adobe Illustrator

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