Milka Billboard

In designing the Milka billboard, I sought to capture the brand’s essence of warmth and tenderness. The choice of a deep purple background reflects Milka’s signature color, fostering brand recognition. I incorporated snowy elements and sparkling stars to evoke a sense of winter magic, aligning with the holiday spirit of giving. The Milka chocolate bar is prominently displayed with a glowing effect, suggesting a heartwarming, gift-like quality. The flowing ribbon adds a sense of movement, guiding the eye toward the call to action and inviting passersby to share the tenderness. My design aims to create an emotional connection, making Milka synonymous with memorable moments.